adidas – a name that stands for competence in all sectors of sport around the globe. The vision of company founder Adolf Dassler has long become reality and his corporate philosophy the guiding principle for successor generations.
The idea was as simple as it was brilliant. Adi Dassler’s aim was to provide every athlete with the best possible equipment. It all began in 1920, when Adi Dassler made his first shoes using the few materials available after the First World War.

Today, adidas has a clear mission – “to be the leading sports brand in the world”. To accomplish this mission, the brand comprises two divisions that reflect two distinct market segments: Sport Performance and Sport Style.

No brand has a more distinguished history or stronger connection with sport than adidas. Everything at adidas – and especially the adidas Sports Performance division - reflects the spirit of its founder Adi Dassler. That means adidas intends to support and equip all athletes in the best possible way to help them achieve their optimal performance – their personal impossible. We truly believe: Impossible Is Nothing.

With the second division, which is adidas Sport Style, adidas keeps close to it’s founders ideas, too.
We combine the authentic vision and passion that Adi Dassler brought to sport more than 75 years ago with the sporting lifestyle of today’s world. The result is the perfect fusion of sport authenticity and global street style. adidas Sport Style is a leading supplier of authentic sports lifestyle products with its Originals line. Celebrate Originality with adidas Originals products.