Nike

The Nike mission

To bring inspiration and innovation to every athlete* in the world.

*if you have a body, you are an athlete.

 The asterisk is a quote from Bill Bowerman. Who is he? Legendary track & field coach at the University of Oregon. A teacher who showed athletes the secrets of achievement. Co-founder of Nike. Husband, father, mentor. From him we derive our mission. Through his eyes we see our future.